In this course, you will learn about Amazon Ads Guidelines and Acceptance Policies. You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more. By understanding these policies, you will be better equipped to make ads that can help provide a better customer experience.

By the end of this course you will be able to:

  • Understand how your display ad copy can meet Amazon Ads' legibility requirements
  • Comply with Amazon Advertising’s requirements for display ads to create compliant copy, claims, and CTAs Identify display ad content that is prohibited by Amazon Ads’ Guidelines and Acceptance Policies
  • Articulate restrictions on specific content types and availability on devices
  • Understand and locate Amazon DSP and Twitch creative ad policies, best practices, and checklists