Learn how to navigate within Amazon Marketing Cloud (AMC) and submit queries to explore unique measurement opportunities and gain an in-depth understanding of the shopping journey.

By the end of this course, you’ll be able to:

  • Navigate the AMC user interface (UI), including the Schema explorer and Query editor
  • Understand when to use the instructional query library (IQL), Instance info panel, and Documentation
  • Identify common use cases for AMC to help address top business priorities