Learn how additional features, like rule-based audiences and paid features, can help you create more effective campaigns and reports. This course also reviews the differences between the AMC user interface (UI) and the AMC APIs, and how to access the AMC APIs using AWS services to help improve business scalability.

By the end of this course, you’ll be able to:

  • Describe rule-based audiences and paid features
  • Understand how to connect to AWS to access the AMC APIs
  • Describe the difference in accessing AMC UI from the AMC APIs
  • Explain the features of the AMC APIs and business use cases