This training reviews the AMC rule-based audiences feature (beta) and how to build and measure custom audiences for your Amazon DSP campaigns.

After completing this training, you will be able to:

  • Describe AMC rule-based audiences and explain the benefits of this feature
  • Differentiate between audience functionality in AMC vs. Amazon DSP
  • Create a rule-based audience in the AMC UI
  • Activate AMC audiences in your Amazon DSP campaigns