In this course, you will learn how using pixels in the Amazon DSP campaigns can help drive campaign success for advertisers selling on and off Amazon. You will understand the advantages and use cases of Amazon DSP pixel solutions, how to set up each in Amazon DSP, and website placement processes for each.
After taking this, you will know how to...
- Recognize how pixel solutions help drive campaign success for advertisers selling on and off Amazon
- Create different audience types with simple pixels and Amazon Advertising tag
- Determine when to use simple pixels or Amazon Advertising tag based on your goal KPIs