In this course, you will learn how Amazon Events Manager can help drive success across DSP campaigns for advertisers selling on and off Amazon. You will understand the advantages and conversion use cases, how to set up each in Amazon DSP, and integration processes for each.

After taking this, you will know how to...

  • Recognize how Events Manager solutions help drive campaign success for advertisers selling on and off Amazon
  • Create different audience types
  • Determine when to use Events Manager Conversions based on your goal KPIs