In this course, you will complete a deep-dive into Amazon DSP’s bid strategies. You will learn which bid strategy you should choose based on your budget and performance goals. You will understand how to adjust your campaign settings to meet your specific KPIs. You will learn how bid strategies function with automated budget optimization.
After taking this, you will know how to...
- Describe the benefits and uses of different bid strategies
- Use "while spending full budget, maximize performance bid" strategy to optimize bidding based on your budget
- Use "maximize performance" bid strategy to optimize bidding based on your KPIs