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276 results returned
  • Get started with your campaign in Amazon Ad Server

    In this course, you will learn how to set up a campaign in Amazon Ad Server and create placements that match your media buying strategy. By the end of this course you'll be able to: Select which placement types to...

    • Duration 37m
    • Rating 5.0
    • Beginner
  • Introduction to Amazon Ad Server Tag Manager

    Explore benefits of using Tag Manager and learn how it works and which formats are available. Understand the set up process and how to publish and implement Tag Manager. By the end of this course you'll be able to: Describe...

    • Duration 23m
    • Rating 5.0
    • Beginner
  • Introduction to Amazon Ad Server analytics

    This course provides a basic introduction to Amazon Ad Server analytics. It includes an overview of the custom report options available, including attribution models and how to visualize campaign data using the Visual Analytics dashboard. By the end of this...

    • Duration 34m
    • Rating 5.0
    • Beginner
  • Create a Tag Manager in Amazon Ad Server

    Explore benefits of using Tag Manager and learn how it works and which formats are available. Understand the set up process and how to publish and implement Tag Manager. By the end of this course you'll be able to: Describe...

    • Duration 21m
    • Rating 5.0
    • Beginner
  • Optimize your Sponsored Display campaign

    In this course you will learn how to optimize your Sponsored Display campaign by reviewing metrics, adjusting bids and budgets, and using creative options. *Availability varies by advertiser country

    • Duration 25m
    • Rating 4.9
  • About the Amazon Advertising Certification Program 

    Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.

    • Rating 4.5
  • Get started with Streaming TV ads

    In this course, we'll introduce you to Amazon OTT video ads and compare the two buying options available. By the end of the course, you'll be able to: Define OTT (over-the-top) and related acronyms such as AVOD and SVOD. Explain...

    • Duration 38m
    • Rating 5.0
    • Beginner
  • Welcome to the learning console

    Welcome to Amazon Advertising's learning console, where you can gain advertising knowledge, skills, and certifications to help grow your business. We'd like to take a moment to introduce you to the learning console's features and navigation. 

    • Duration 5m
    • Rating 4.4
    • Beginner
  • Advertise with Sponsored Display and the Amazon DSP

    In this course advertisers who sell on Amazon will learn about Amazon's display advertising solutions and see how other advertisers leverage Sponsored Display and the Amazon DSP.

    • Duration 20m
    • Rating 4.8
    • Intermediate
  • Introduction to Amazon Advertising

    In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.

    • Duration 27m
    • Rating 4.6
    • Beginner
  • Amazon sponsored ads Office Hours

    In this 60-minute webinar, you’ll learn how to develop a holistic, cross-product advertising strategy to: • Drive sales for your deals and other products in your brand portfolio • Reach new-to-brand shoppers• Grow brand recognition at scale

    • Event
    • Duration 1h
    • Beginner
  • Amazon sponsored ads Office Hours

    Do you have any questions or doubts on your initial sponsored ads campaigns? Would you like to learn from the questions other advertisers may have? Join us for our new office hour initiative: our advertising experts will answer your questions...

    • Event
    • Duration 1h
    • Beginner
  • About the Amazon Advertising Certification Program

    Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.

    • Rating 4.6
  • Sponsored ads Certification

    The Sponsored ads Certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization. This Certification is best suited for advertisers or agency professionals who leverage...

    • Path
    • Rating 4.8
    • Beginner
    • Credential
  • Learn about Amazon ad types and placements

    This course will introduce you to Amazon Advertising ad types and placements, and creative types. . By the end of this course, you will be able to recognize ad types available within Amazon Advertising solutions and identify ad placements on...

    • Duration 30m
    • Rating 4.7
    • Beginner
  • Set up your Sponsored Display campaign

    In this course you will explore the audience and tactics available with Sponsored Display that can help support your business objectives. *Availability varies by advertiser country

    • Duration 15m
    • Rating 4.8
  • Learn about sponsored ad types

    In this course, you will differentiate Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.

    • Duration 12m
    • Rating 4.8
    • Beginner
  • Use a holistic approach

    In this course, you will be learn how to incorporate Amazon Advertising into your media plans through teaching strategies to consider for long and short-term goals.

    • Duration 42m
    • Rating 3.8
    • Intermediate