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261 results returned

  • Sponsored ads Certification

    The Sponsored ads Certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization. This Certification is best suited for advertisers or agency professionals who leverage...

    • Path
    • Rating 4.8
    • Beginner
    • Award

  • Learn about Amazon ad types and placements

    This course will introduce you to Amazon Advertising ad types and placements, and creative types. . By the end of this course, you will be able to recognize ad types available within Amazon Advertising solutions and identify ad placements on...

    • Duration 30m
    • Rating 4.8
    • Beginner

  • Set up your Sponsored Display campaign

    In this course you will explore the audience and tactics available with Sponsored Display that can help support your business objectives. *Availability varies by advertiser country

    • Duration 15m
    • Rating 4.8

  • Learn about sponsored ad types

    In this course, you will differentiate Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.

    • Duration 12m
    • Rating 4.8
    • Beginner

  • Use a holistic approach

    In this course, you will be learn how to incorporate Amazon Advertising into your media plans through teaching strategies to consider for long and short-term goals.

    • Duration 42m
    • Rating 3.8
    • Intermediate

  • Reach goals for brands not selling on Amazon

    In this course, you will learn about the benefits for using Amazon Advertising when your brand does not sell goods or services on Amazon, focusing on link-out campaign strategies.

    • Duration 15m
    • Rating 4.6
    • Intermediate

  • Launch your first campaign in the Amazon DSP

    Ready to get started with your first campaign in the Amazon DSP? These courses will provide step-by-step instructions from setting up your first order to customizing reports.

    • Path
    • Duration 45m
    • Rating 4.8
    • Beginner
    • Award

  • Promote and optimize your Store

    This course will explain methods for promoting your Store through organic and paid traffic, and will provide recommendations for utilizing Store insights.

    • Duration 10m
    • Rating 4.9
    • Beginner

  • Overview of Stores

    This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder.

    • Duration 8m
    • Rating 4.7
    • Beginner

  • Optimize your Sponsored Brands campaign

    In this course, you will learn how to help set your Sponsored Brands campaigns up for success, and the methods used to evaluate the performance of Sponsored Brands.

    • Duration 15m
    • Rating 4.7
    • Intermediate

  • Measure campaigns with Amazon Attribution 

    This learning path will provide an introduction to the Amazon Attribution beta.  We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.

    • Path
    • Rating 4.5
    • Beginner
    • Award

  • Introduction to Amazon Attribution 

    This course will introduce you to the Amazon Attribution beta. You'll learn the basics of Amazon Attribution, its methodology, and the metrics available. 

    • Duration 15m
    • Rating 4.7
    • Beginner

  • Set up Attribution campaigns 

    This course will walk you through how to set up an attribution order, tag, and how to generate a report.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Gain insights with Amazon Attribution reporting 

    In this course, we'll review how metrics available within Amazon Attribution's reporting relate to the customer decision journey and how to assess campaign performance.

    • Duration 15m
    • Rating 4.9
    • Beginner