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305 results returned

  • Explore the AMC user interface

    Learn how to navigate within Amazon Marketing Cloud (AMC) and submit queries to explore unique measurement opportunities and gain an in-depth understanding of the shopping journey. By the end of this course, you’ll be able to:- Navigate the AMC user...

    • Duration 26m
    • Rating 4.8
    • Intermediate

  • Write queries within AMC

    This course reviews use cases that are possible in the AMC instructional query library (IQL) using some popular beginner and intermediate instructional queries (IQs). By the end of this course, you’ll be able to:- Understand how to build basic and...

    • Duration 26m
    • Rating 4.5
    • Intermediate

  • Amazon Marketing Cloud Certification

    Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event-tables as well as their own inputs. The Amazon Marketing Cloud Certification validates an individual's proficiency using...

    • Path
    • Duration 3.6h
    • Rating 5.0
    • Intermediate
    • Credential

  • Build Amazon Ads-attributed performance reporting

    This course reviews how to build Amazon Ads-attributed performance reporting in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Describe the Amazon Ads attribution methodology- Explain how to build Amazon Ads-attributed performance reporting...

    • Duration 38m
    • Rating 5.0
    • Intermediate

  • Understand event tables and fields in AMC

    This course examines how to use event tables to generate reports in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Explain the field-level aggregation requirements and thresholds for reports when querying event tables...

    • Duration 35m
    • Rating 4.3
    • Intermediate

  • Understand AMC SQL

    Learn how to use the instructional query library (IQL) to create and edit queries based on your business and reporting needs. Explore specific SQL functions and syntax that you will use in Amazon Marketing Cloud to create queries. By the...

    • Duration 22m
    • Rating 4.3
    • Intermediate

  • Amazon Ads Prime Day Summit recordings

    Start planning your strategy for key shopping events by exploring these resources to build advertising skills that will help you grow your business and reach new customers during busy periods.

    • Path
    • Duration 2.1h
    • Rating 5.0
    • Advanced

  • SQL Pre-assessment

    The Amazon Marketing Cloud Certification is intended for individuals with prior experience writing SQL-based queries. Test your SQL knowledge with this optional 15-question quiz to see if you’re ready to start the Certification. Keep in mind, this is an assessment...

    • Rating 5.0

  • Partner Learning Plans

    Amazon Ads education helps advertisers and partners expand and validate their expertise with training on full funnel strategies that drive brand growth. Partners can now follow a role-based learning plan to build relevant advertising skills, and validate those skills with...

    • Collection
    • Rating 5.0

  • Welcome to the Amazon Ads learning console

    Welcome to the Amazon Ads learning console. You will be able to access free courses designed to help you get the most out of your investments in sponsored ads. On this page, you can navigate to courses covering topics across...

    • Collection

  • AMC developer

    Test your knowledge of AMC API features and functionality that you can use to scale and automate your work with AMC.

    • Path
    • Intermediate
    • Credential

  • Amazon Marketing Cloud education

    Welcome to the AMC education resources page. We invite you to complete the learning paths below that best align to your role and interests. Remember to pass the assessment at the end of each path to receive a badge. You...

    • Collection
    • Intermediate

  • How to plan for Prime Day

    This course highlights campaign tactics you may choose to employ before, during, and after Prime Day, Amazon's annual global shopping event. Throughout this course, you'll discover recommendations for how to plan for Prime Day and how to optimize your campaigns...

    • Duration 23m
    • Rating 5.0
    • Intermediate

  • Amazon Ads holiday summit

    The Amazon Ads holiday summit, happening on September 26th, is a free virtual event where you’ll learn sponsored ads tips and tactics to help unlock your brand’s potential this holiday season.

    • Path

  • Learn to launch a campaign with SD

    Learn to reach relevant audiences throughout their shopping and entertainment journeys with self-service, programmatic display ads that can be created in just a few clicks.

    • Path
    • Rating 5.0

  • Learn to launch a campaign with SB

    Sponsored Brands can help customers discover your brand and products with creative ads that appear in relevant Amazon shopping results.

    • Path
    • Rating 5.0

  • Build skills for Sponsored Brands and Sponsored Display

    Amazon Ads education helps partners expand and validate their expertise with training on full funnel strategies that drive brand growth. Take training to develop your expertise beyond performance ads, and learn to build a brand with Sponsored Brand and Sponsored...

    • Collection