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276 results returned
  • Amazon video ads solutions matrix

    Access an exclusive reference guide designed to help you grow your business with Sponsored Brands video, Sponsored Display video, Online Video, and Streaming TV. This solutions matrix complements the Amazon Video Ads Certification which validates your proficiency in Amazon video...

    • Duration 5m
    • Rating 4.9
    • Beginner
  • Manage Tags with Amazon Ad Server

    This learning path discusses how Tag Manager Activity Rules can be used to evaluate the status of a web page or audience behavior. It also introduces how to use variables to optimize your campaigns, set up a Global Tag Manager...

    • Path
    • Duration 1h
    • Rating 5.0
    • Advanced
  • Manage your campaign with Amazon Ad Server

    This learning path provides an overview of how to manage advanced agency accounts, including setting up and managing Global Advertisers. You'll also learn how to use the Target Audiences feature, how site settings impact ad serving, and use Search Analytics...

    • Path
    • Duration 1.7h
    • Rating 5.0
    • Advanced
  • Manage DCO campaigns in Amazon Ad Server

    This learning path introduces how to use Dynamic Creative Optimization (DCO) campaigns to easily reach audiences with relevant messaging. DCO allows you to create multiple versions of a campaign with dynamic ad elements (text, images, html, and video) according to...

    • Path
    • Duration 45m
    • Rating 5.0
    • Advanced
  • Manage reports with Amazon Ad Server

    This learning path explores how to use report insights to make informed decisions based on media cost and attribution models. It also reviews how to work with Raw Data Feed (RDF) reports and manage feed files. The courses below are...

    • Path
    • Duration 15m
    • Rating 5.0
    • Advanced
  • Amazon Ad Server Advanced Certification

    The Amazon Ad Server Advanced Certification validates technical proficiency in Amazon Ad Server. Topics covered in this Certification include campaign management, working with AAS Tag Manager, using AAS analytics, and Dynamic Creative Optimization. This Certification is designed for advertising and...

    • Collection
    • Duration 3.7h
    • Rating 4.7
    • Advanced
    • Credential
  • Traffic a DCO campaign in Amazon Ad Server

    Learn about implementing Dynamic Creative Optimization (DCO) campaign elements, using media targeting, adding creative versions and how to read this information within a report. By the end of this course you'll be able to: Map out campaign elements Utilize media...

    • Duration 18m
    • Rating 5.0
    • Advanced
  • Create search integrations in Amazon Ad Server

    Learn how to leverage the benefits of search and other integrations in Amazon Ad Server. By the end of this course you'll be able to: Familiarize yourself with Amazon Ad Server integrations Add a Direct Search Integration in Search Analytics...

    • Duration 31m
    • Rating 5.0
    • Advanced
  • Explore DCO in Amazon Ad Server

    Learn about AAS’s Dynamic Creative Optimization (DCO) and explore how it can benefit your campaign. You will also learn steps you can take to plan and manage your DCO campaign. By the end of this course you'll be able to:...

    • Duration 11m
    • Rating 5.0
    • Advanced
  • Explore & Utilize Amazon Ad Server Target Audiences

    Learn how to use AAS rotations and Target Audiences feature to optimize your campaign delivery. By the end of this course you'll be able to: Create a Target Audience Use Target Audiences to achieve your KPIs

    • Duration 29m
    • Rating 5.0
    • Advanced
  • Manage advanced agency accounts in Amazon Ad Server

    Learn how different accounts can be connected in Amazon Ad Server (AAS) and the benefits of having account extensions. By the end of this course you'll be able to: Work with account extensions Set up and manage Global Advertisers Manage...

    • Duration 19m
    • Rating 5.0
    • Advanced
  • Build DCO versions in Amazon Ad Server

    Learn how to manage and build Dynamic Creative Optimization (DCO) versions using several methods to create multiple versions of your ad. By the end of this course you'll be able to: Understand what a version is in DCO and the...

    • Duration 16m
    • Rating 5.0
    • Advanced
  • Create Sites and videos in Amazon Ad Server

    Learn about how to create and manage video transcoding as well as how Site settings affect Amazon Ad Server delivery. By the end of this course you'll be able to: Manage a Site and create a video trans-coding profile Understand...

    • Duration 25m
    • Rating 5.0
    • Advanced
  • Make your product detail pages Retail Ready

    In this video, we will review all the necessary information to ensure that product detail pages are Retail Ready; things like customer reviews, clear pictures and description, and stock availability.

    • Video
    • Duration 2m
    • Rating 4.3
    • Beginner
  • Select the right bid strategy for your Amazon DSP campaign

     In this video, we will demonstrate how Amazon Ads’ bid strategies use algorithms powered by model-predicted actions to make bids on your behalf. You will learn the primary controls for each bid strategy and how calibrating bid settings can help...

    • Video
    • Duration 3m
    • Rating 5.0
    • Intermediate
  • Modify Amazon Ad Server Tag Manager audiences

    Learn how to leverage the full potential of Tag Manager by combining activity rule criteria to reach your audience and validating setup through Mapping Reports. By the end of this course you'll be able to: Combine multiple criteria in Tag...

    • Duration 20m
    • Rating 5.0
    • Advanced
  • Work with Global Tag Managers in Amazon Ad Server

    Learn how to set up and manage global account structures and how Global Tag Managers work with multiple accounts. By the end of this course you'll be able to: Set up a Global Tag Manager structure Understand Global Conversion Activities...

    • Duration 12m
    • Rating 5.0
    • Advanced
  • Review report insights in Amazon Ad Server

    Learn how to review report insights based on different factors, like media cost and attribution models. By the end of this course you'll be able to: Review report insights and make and make informed decisions based on media cost to...

    • Duration 8m
    • Rating 5.0
    • Advanced
  • Work with Variables in Amazon Ad Server

    Learn how to benefit from using Variables and optimize your campaign. By the end of this course you'll be able to: Create and manage Variables Use Variables in Amazon Ad Server (AAS)

    • Duration 19m
    • Rating 5.0
    • Advanced
  • Review RDF reports in Amazon Ad Server

    Learn how to work with multiple Raw Data Feed (RDF) report types. By the end of this course you'll be able to: Utilize and manage Metadata files when running RDF reports Utilize and manage RDF feed files to understand campaign...

    • Duration 7m
    • Rating 5.0
    • Advanced
  • Use Advanced Tag Tester Tool in Amazon Ad Server

    Learn how to use advanced options of the Tag Tester Tool such as Data Collection Modes and web page Variable analysis. By the end of this course you'll be able to: Utilize Tag Tester Tool to review remarketing cookies on...

    • Duration 9m
    • Rating 5.0
    • Advanced
  • Select the right video ads for your goals

    This course explains how Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads can meet your campaign needs. In this course, you will learn the use cases for each of these video products, how these video...

    • Duration 20m
    • Rating 4.8
    • Beginner
  • Explore Amazon video ad products

    In this video, you will learn what Amazon video ads are and how you can use them in your advertising strategy. Here, you will learn about Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads. After...

    • Video
    • Duration 2m
    • Rating 4.7
  • Use video ads to enhance your advertising strategy

    This course explains the importance of video ads in advertising and contextualizes their value in your advertising strategy for your brand. Here, you will learn about Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads products...

    • Duration 20m
    • Rating 4.6
    • Beginner