Learn how to leverage the full potential of Tag Manager by combining activity rule criteria to reach your audience and validating setup through Mapping Reports. By the end of this course you'll be able to: Combine multiple criteria in Tag...
Learn how to benefit from using Variables and optimize your campaign. By the end of this course you'll be able to: Create and manage Variables Use Variables in Amazon Ad Server (AAS)
Learn how to review report insights based on different factors, like media cost and attribution models. By the end of this course you'll be able to: Review report insights and make and make informed decisions based on media cost to...
Learn how to use advanced options of the Tag Tester Tool such as Data Collection Modes and web page Variable analysis. By the end of this course you'll be able to: Utilize Tag Tester Tool to review remarketing cookies on...
Learn how to work with multiple Raw Data Feed (RDF) report types. By the end of this course you'll be able to: Utilize and manage Metadata files when running RDF reports Utilize and manage RDF feed files to understand campaign...
This course explains the importance of video ads in advertising and contextualizes their value in your advertising strategy for your brand. Here, you will learn about Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads products...
This course explains how Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads can meet your campaign needs. In this course, you will learn the use cases for each of these video products, how these video...
In this video, you will learn what Amazon video ads are and how you can use them in your advertising strategy. Here, you will learn about Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads. After...
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification...
Amazon Ads offers an at-scale, actionable, objective, and durable suite of first- and third-party measurement solutions to help advertisers grow their brands through video ads. This course will include measurement solutions available for Amazon Online Video, Sponsored Brands video, and...
This course explains the different audience and product/keyword targeting options available for Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads. In this course, you will learn the use cases for each and how they can...
This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measurement solutions is available to...
In this course, you will learn to: - Ensure your sponsored ads meet Amazon Ads’ core policies for copy, promotions, claims, image guidelines, and brand name and logo - Follow Amazon Ads’ product acceptability guidelines for prohibited and restricted products...
Have you considered your holiday shopping periods strategy? This beginner course will highlight methods you may choose to employ during holiday shopping periods. Here, you will find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.
Join our two-day virtual event on October 18 and 19 to learn how to elevate your holiday campaigns.
Welcome to the grocery advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
Welcome to the Automotive Advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
