AMC rule-based audiences
This training reviews the AMC rule-based audiences feature and how to build and measure custom audiences for your Amazon DSP campaigns.
All Activities
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Explore rule-based audiences in AMC
In this course, you will learn about Amazon Marketing Cloud (AMC) rule-based audiences, how to optimize your campaign strategy with this new feature, and explore various uses cases. By the end of this course, you’ll be able to: Describe AMC...
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Write queries for rule-based audiences in AMC
In this course, you will learn more about Amazon Marketing Cloud (AMC) rule-based audiences, including how to create and activate them to Amazon DSP. Prior SQL experience is recommended for some sections of this material, but not required. By the...
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Introduction to Amazon Ads learning console
The learning console will teach you established advertising methods to help you grow your business and reach new customers. You’ll find free courses, certifications, bootcamps, on-demand webinars, and videos to teach you how to best use Amazon Ads products and...
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Use sponsored ads to help grow your brand
In this course, you'll learn about the customer journey on Amazon and how you can use free and paid advertising solutions, such as Sponsored Ads, Stores, Brand Follow, and Posts, to help grow your brand on Amazon.
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Drive brand and product discoverability
This course provides an in-depth understanding of how to drive brand and product discoverability on Amazon.com and the benefits of brand building. You will explore the benefits of building a Store on Amazon.com along with other brand growth tools including;...
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Optimize your sponsored ads campaigns
In this course, you’ll use campaign insights for Sponsored Ads to analyze performance, identify opportunities, and make relevant adjustments to maximize your business objectives. Before taking this course, you should already be familiar with the Amazon Ads console, targeting, bids,...
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Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Advanced Practitioner Certification offers a curated learning path that helps customers analyze reporting and use optimization insights to make strategic campaign adjustments to improve their sponsored ads and Amazon DSP campaigns. The Certification then validates...
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Identify goals and metrics for campaign optimization
In this course, you’ll learn how to set and measure your advertising goals around awareness, consideration, loyalty, and conversion. Before taking this course, you should know how to use sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and Amazon DSP...
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Introduction to Amazon Retail
This course provides an in-depth understanding of Amazon's retail business models and the options available for order fulfillment, delivery, and shipping. You will learn about the different types of order fulfillment options, including Fulfillment by Amazon (FBA), Seller Fulfilled Prime...
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Identify brand growth opportunities
This course begins with an overview of Amazon growth levers that can help drive long-term brand growth on Amazon.com such as Subscribe & Save, Virtual Bundles, the monthly installments program, product badges, Manage Your Experiments, Brand Referral Bonus, and Product...
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Understand the basics of retail readiness
This course provides an overview of retail readiness and product detail pages. You will begin by reviewing what retail readiness entails and it's importance for both the customer experience and your success as an Amazon.com selling partner. Next, dive into...
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Amazon Ads Advanced Retail Certification
The Amazon Ads Advanced Retail Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability through Amazon growth levers, expanding to international marketplaces,...
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Amazon Ads Retail Certification
The Amazon Ads Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts through selling on Amazon.com, and navigating the basics of Seller...
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Promote your products with deals, events, and more
In this course, you will learn how to effectively use promotional offerings on Amazon.com to help increase sales and build customer loyalty. This course will cover the various types of promotional offerings, including Deals, Promotions, Coupons, key marketing events, and...
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Learn how to prep for Prime Day
Start planning your strategy for key shopping events by exploring these resources to build advertising skills that will help you grow your business and reach new customers during busy periods.
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Understand event tables and fields in AMC
This course examines how to use event tables to generate reports in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Explain the field-level aggregation requirements and thresholds for reports when querying event tables...
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Amazon Marketing Cloud Certification
Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event-tables as well as their own inputs. The Amazon Marketing Cloud Certification validates an individual's proficiency using...
