This course reviews use cases that are possible in the AMC instructional query library (IQL) using some popular beginner and intermediate instructional queries (IQs). By the end of this course, you’ll be able to:- Understand how to build basic and...
Learn how additional features, like rule-based audiences and paid features, can help you create more effective campaigns and reports. This course also reviews the differences between the AMC user interface (UI) and the AMC APIs, and how to access the...
This course will show you how to perform two types of advanced analyses in Amazon Marketing Cloud (AMC): the overlap analysis and the path to conversion analysis. By the end of this course, you'll be able to: - Describe overlap...
Learn how to use the instructional query library (IQL) to create and edit queries based on your business and reporting needs. Explore specific SQL functions and syntax that you will use in Amazon Marketing Cloud to create queries. By the...
This course reviews how to build Amazon Ads-attributed performance reporting in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Describe the Amazon Ads attribution methodology- Explain how to build Amazon Ads-attributed performance reporting...
Learn how to navigate within Amazon Marketing Cloud (AMC) and submit queries to explore unique measurement opportunities and gain an in-depth understanding of the shopping journey. By the end of this course, you’ll be able to:- Navigate the AMC user...
Start planning your strategy for key shopping events by exploring these resources to build advertising skills that will help you grow your business and reach new customers during busy periods.
The Amazon Marketing Cloud Certification is intended for individuals with prior experience writing SQL-based queries. Test your SQL knowledge with this optional 15-question quiz to see if you’re ready to start the Certification. Keep in mind, this is an assessment...
Amazon Ads education helps advertisers and partners expand and validate their expertise with training on full funnel strategies that drive brand growth. Partners can now follow a role-based learning plan to build relevant advertising skills, and validate those skills with...
Welcome to the Amazon Ads learning console. You will be able to access free courses designed to help you get the most out of your investments in sponsored ads. On this page, you can navigate to courses covering topics across...
Test your knowledge of AMC API features and functionality that you can use to scale and automate your work with AMC.
Welcome to the AMC education resources page. We invite you to complete the learning paths below that best align to your role and interests. Remember to pass the assessment at the end of each path to receive a badge. You...
This course highlights campaign tactics you may choose to employ before, during, and after Prime Day, Amazon's annual global shopping event. Throughout this course, you'll discover recommendations for how to plan for Prime Day and how to optimize your campaigns...
The Amazon Ads holiday summit, happening on September 26th, is a free virtual event where you’ll learn sponsored ads tips and tactics to help unlock your brand’s potential this holiday season.
Expand your SD expertise with education on best practices to help you optimize your campaigns.
Learn to reach relevant audiences throughout their shopping and entertainment journeys with self-service, programmatic display ads that can be created in just a few clicks.
Expand your SB expertise with education on best practices to help you optimize your campaigns.
Amazon Ads education helps partners expand and validate their expertise with training on full funnel strategies that drive brand growth. Take training to develop your expertise beyond performance ads, and learn to build a brand with Sponsored Brand and Sponsored...
Sponsored Brands can help customers discover your brand and products with creative ads that appear in relevant Amazon shopping results.
Before you embark in this learning journey with us, we would like to ask you a few quick questions on your Amazon Ads knowledge. Estimated time: 2 minutes
