In this course, you will learn what Amazon Streaming TV ads are and where they are used within Amazon. This video will introduce you to why Streaming TV matters to your marketing and how you can measure the impact of...
After completing this course, you will be able to:- Define digital advertising, including available channels and forms- Distinguish the advantages of digital advertising versus other forms of traditional advertising- Classify the types of digital advertising that are available today
This learning plan is intended for digital strategists, media buyers, and media planners who are interested in learning more about how to use Amazon Ads to support business objectives. This plan is ideal for mid-career professionals responsible for managing budgets...
This learning plan is designed for any partner looking to learn the fundamentals of how to use Amazon Ads. You can follow this learning plan, in part or in full, to learn more about how to get started with...
This learning plan is intended for retail media specialists who do hands-on work with Amazon Ads solutions, including campaign specialists, ecommerce specialists, and media specialists. This learning plan is ideal for early- to mid-career professionals responsible for building and managing...
This section will introduce you to the basics of digital advertising, including how a digital ad is created and displayed to shoppers. You will be introduced to common terms, features, and metrics that you can use to start creating, measuring,...
In this course, you will learn about the Amazon Ads application programming interface (API) that enables programmatic access for campaign management and reporting. By the end of this course, you'll be able to: - Understand the basic principles and benefits...
Access an exclusive reference guide designed to help you grow your business with Sponsored Brands video, Sponsored Display video, Online Video, and Streaming TV. This solutions matrix complements the Amazon Video Ads Certification which validates your proficiency in Amazon video...
This learning path explores how to use report insights to make informed decisions based on media cost and attribution models. It also reviews how to work with Raw Data Feed (RDF) reports and manage feed files. The courses below are...
This learning path provides an overview of how to manage advanced agency accounts, including setting up and managing Global Advertisers. You'll also learn how to use the Target Audiences feature, how site settings impact ad serving, and use Search Analytics...
The Amazon Ad Server Advanced Certification validates technical proficiency in Amazon Ad Server. Topics covered in this Certification include campaign management, working with AAS Tag Manager, using AAS analytics, and Dynamic Creative Optimization. This Certification is designed for advertising and...
This learning path discusses how Tag Manager Activity Rules can be used to evaluate the status of a web page or audience behavior. It also introduces how to use variables to optimize your campaigns, set up a Global Tag Manager...
This learning path introduces how to use Dynamic Creative Optimization (DCO) campaigns to easily reach audiences with relevant messaging. DCO allows you to create multiple versions of a campaign with dynamic ad elements (text, images, html, and video) according to...
Learn about implementing Dynamic Creative Optimization (DCO) campaign elements, using media targeting, adding creative versions and how to read this information within a report. By the end of this course you'll be able to: Map out campaign elements Utilize media...
Learn about how to create and manage video transcoding as well as how Site settings affect Amazon Ad Server delivery. By the end of this course you'll be able to: Manage a Site and create a video trans-coding profile Understand...
Learn how to manage and build Dynamic Creative Optimization (DCO) versions using several methods to create multiple versions of your ad. By the end of this course you'll be able to: Understand what a version is in DCO and the...
Learn how different accounts can be connected in Amazon Ad Server (AAS) and the benefits of having account extensions. By the end of this course you'll be able to: Work with account extensions Set up and manage Global Advertisers Manage...
Learn how to use AAS rotations and Target Audiences feature to optimize your campaign delivery. By the end of this course you'll be able to: Create a Target Audience Use Target Audiences to achieve your KPIs
Learn about AAS’s Dynamic Creative Optimization (DCO) and explore how it can benefit your campaign. You will also learn steps you can take to plan and manage your DCO campaign. By the end of this course you'll be able to:...
Learn how to leverage the benefits of search and other integrations in Amazon Ad Server. By the end of this course you'll be able to: Familiarize yourself with Amazon Ad Server integrations Add a Direct Search Integration in Search Analytics...
In this video, we will review all the necessary information to ensure that product detail pages are Retail Ready; things like customer reviews, clear pictures and description, and stock availability.
In this video, we will demonstrate how Amazon Ads’ bid strategies use algorithms powered by model-predicted actions to make bids on your behalf. You will learn the primary controls for each bid strategy and how calibrating bid settings can help...
Learn how to review report insights based on different factors, like media cost and attribution models. By the end of this course you'll be able to: Review report insights and make and make informed decisions based on media cost to...
Learn how to set up and manage global account structures and how Global Tag Managers work with multiple accounts. By the end of this course you'll be able to: Set up a Global Tag Manager structure Understand Global Conversion Activities...
