Campaign optimization is the process of continuously adjusting your campaign to help maximize performance and delivery. In this course, you will learn the best strategies for optimization towards different business objectives, and the levers, or items you can adjust, to help improve performance. Before starting this course, you should know how to create a campaign, set up and analyze your reporting, and understand how to interpret performance metrics.

See these courses before getting started:

*Some products and/or features mentioned in this course may not be available in your locale.

After completing this course, you'll be able to:

  • Review campaign management and pre-optimization steps
  • Identify when to make adjustments to your campaigns to help improve performance and delivery
  • Distinguish between automated and manual optimization
  • Test your knowledge on campaign optimization